ja-dialog has changed the claim slightly. Not much, but still relevant. Because yes-dialogue is in the process of putting everything to the test once again. There have been many operational changes since the turn of the year 22/23: Nico Eisenreich, former Managing Director of Capita Germany, has taken over as CEO of ja-dialog. He has brought both operational competence and expertise in the fields of AI and digitalisation to ja-dialog. At the same time, we became the majority shareholder in a new call centre location in Asunción, the capital of Paraguay. And ja-dialog Paraguay began to pick up speed under the leadership of our Managing Director colleague, Angela Janzen, following a move to larger premises and the implementation of ja- dialog standards. In addition, important milestones were reached in Q1 of 2023 with the introduction of Salesforce, which we use as a low-code platform for all company processes.
Not only, but also because of the aforementioned changes and successes, we have reviewed our organisation in a wide range of areas since Q2 of 2023. After all, we believe in the continuous improvement process. That is why we not only apply it to our clients' projects, but also to our internal projects.
In addition to the almost regularly occurring development topics in the areas of IT, systems, training and certifications, we have realised the following:
Unsere Kommunikation auf Social Media und unser allgemeiner Außenauftritt zeigte schon lange nicht mehr das, was wir als Firma operativ machen und wie wir Wert für Auftraggeber schaffen können. Auch stellten wir fest, dass wir viele Erfahrungen und „Point-of-Views“ haben, die es sich lohnt zu teilen.
The conclusion was clear: we will now gradually improve our presence and communicate more actively. In addition to revising the website (the launch is scheduled for the turn of the year 2023/2024) and increasing our presence and publications, one particular topic was changing our previous claim, "We are customer service".
The claim was conspicuous due to the deliberate grammatical case error, but was not actually accurate and yet very pompous.
For a specialised customer service provider with 500 colleagues like us, it is inappropriate to present ourselves as the measure of all things. We don't have the size on the market for that. For comparison: ja-dialog has 450 customer advisors and the global market leader Teleperformance has 450 locations! It suddenly dawned on us that this claim in this form would probably never fit in with our principles of transparency and truthfulness.
What we want to express:
Unsere Nähe zu Auftraggebern, die die Großen Firmen so nicht bieten können
. Wo sonst habe ich auch als kleiner Auftraggeber direkten Kontakt mit der finalen Entscheidungsebene des Dienstleisters.
Dass es schwer sein wird, für Kundenservice mit einem Umfang zwischen 6 und 60 Mitarbeiter einen geeigneteren Partner als ja-dialog zu finden. 
For our target group, i.e. clients who have the above-mentioned volume to award, our new claim is now:
We are your customer service.
More modest, but also with more proximity to our partners: we are happy to go the extra mile for them and pull the chestnuts out of the fire.
Der Claim steht, die Entwicklung geht weiter. 
𝘐𝘯 𝘥𝘪𝘦𝘴𝘦𝘮 𝘉𝘭𝘰𝘨-𝘈𝘳𝘵𝘪𝘬𝘦𝘭 𝘸𝘶𝘳𝘥𝘦 𝘒𝘐-𝘜𝘯𝘵𝘦𝘳𝘴𝘵ü𝘵𝘻𝘶𝘯𝘨 𝘯𝘶𝘳 𝘻𝘶 𝘡𝘸𝘦𝘤𝘬𝘦𝘯 𝘥𝘦𝘳 𝘚𝘶𝘤𝘩𝘦 𝘣𝘻𝘸. 𝘙𝘦𝘤𝘩𝘦𝘳𝘤𝘩𝘦 𝘦𝘪𝘯𝘨𝘦𝘴𝘦𝘵𝘻𝘵.
